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Career path

Marketing Operations Specialist

Own tracking, campaign plumbing and reporting across the marketing stack.

Planned lessons (5)

These are sample cards showing the launch scope. Lessons appear here once written and approved.

Marketing, SEO/AEO/GEO & MeasurementDraft — in review

GA4 and Google Tag Manager

eventstaggingconsent
Duration
15 / 30 min
Level
Beginner–Intermediate
Sources
4 sources
Verified
Not yet verified
Marketing, SEO/AEO/GEO & MeasurementDraft — in review

Google Ads Conversion Tracking

attributionenhanced conversions
Duration
15 / 30 min
Level
Beginner–Intermediate
Sources
4 sources
Verified
Not yet verified
Prerequisite:
Lessons 36–37
Marketing, SEO/AEO/GEO & MeasurementDraft — in review

Meta Pixel and Conversions API

event matchingdeduplication
Duration
15 / 30 min
Level
Intermediate
Sources
4 sources
Verified
Not yet verified
Prerequisite:
Lessons 36 and 39
SaaS, CRM & OperationsDraft — in review

HubSpot CRM Fundamentals

contactsdealslifecycle
Duration
15 / 30 min
Level
Beginner
Sources
4 sources
Verified
Not yet verified
Automation & IntegrationsDraft — in review

Lead Routing Across Apps

CRMformsbookings
Duration
15 / 30 min
Level
Beginner–Intermediate
Sources
3 sources
Verified
Not yet verified
Prerequisite:
Lessons 11–18